Nour El Gourany I Customer Experience I Business Design I Innovation I Basel & Copenhagen

Half & Half.
Half Swiss, half Egyptian. I'm not only genetically split into two parts, but so is my professional self. I've always had a thing for both Business and Design. That's why I've been engaged in bridging the gap between the two disciplines in the last couple of years of my career. To better see (design) projects and initiatives through a business lens, I completed a Design Leadership Program in the spring of 2021. To further strengthen my business acumen, I will start an MBA Program in spring 2023. During my education, I realized even more how important it is to put customers and stakeholders at the heart of everything a business does. Because creating desirable experiences is what will turn customers into brand ambassadors (yay!).