Nour El Gourany I Customer Experience I Business Design I Innovation I Basel & Copenhagen

Constantly learning what people want and why they want things is where I feel a tingle in my belly. It's about meeting their needs through desirable experiences.
So, this is where it all kind of started. Me on my first day in kindergarten. It's the moment that kept me asking myself: "What is my purpose?" The boy inside me would answer: "Playful (lifelong) learning." The adult inside me on the other hand says: "Building meaningful connections between customers and brands."
My purpose.